Depends on how far back you go. In the 1960s and before when the NRA had c 100,000 members, the main reason for joining were to get an 03 Springfield from the DCM. Most of the Rifleman print was about some dude who won a shooting contest in Woodchuck Springs VA. The Second Amendment material was concentrated in the Column " What The Law Makers Are Doing" and had pieces about Senator Thomas Dodd and Rep. Victor L. ANFUSO, D NY ( Was he a Communist? His spokesmen said no. Then why did he hate America so much?) The Armed Citizen feature was there but by far the main draw of the magazine was the mail order advertisements, form Klein's, Ye Olde Hunter and the like.