I suspect part of the "problem" of fewer 4x scopes remaining in production isn't just less demand from shooters, but the fact that there are so many used 4x scopes available. They tend to be pretty rugged (especially M8 Leupolds) so any company trying to market new 4x scopes is competing against the used market as well.

It's the same combination of factors that caused Savage to quit making Model 99 rifles: Fewer and fewer hunters want a lever-action rifle, and those who do often prefer "traditional" levers chambered for the .30-30 or .45-70. Far fewer want a lever chambered for "modern" cartridges capable shooting spitzer bullets at close to 3000 fps--and for those who do, there are still plenty of used 99's around, whether chambered for the .250 and .300 Savage or .243 and .308 Winchester. Yeah, there are still some 99 fans who SAY they'd buy a new 99, but in reality they're mostly guys who prefer the old ones. Which is exactly why you can still buy a used "pre-mil" 99 in one of the common chamberings for $500 or so.

Same deal with "classic," lightweit 4x scopes. Dunno how many M8 Leupolds are still out there, but the supply seems to be endless, and since hunters who want fixed 4x scopes normally don't plan to twist the elevation turret so they can kill deer at 600+ yards, the old set-and-forget scopes work fine. But another indication of the dropping demand for fixed 4x scopes is the price of M8's keeps dropping.

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