4TH Point. The jack works very well in that application, however I have flat out never seen an elk hunter head into the woods with a purpose built Jeep. Rock crawling, yes; hunting no. I'm sure it's happened, but I've never seen it and that's over a 24 year period. The OP was talking about a later model pickup. The hooks in the hilift rim/wheel strap don't work with most aluminum wheels, so it's not even an option on newer trucks. I don't disagree with you and the usefulness of a hilift in certain applications, but in my experience elk hunting hasn't been one of them. If you can use it as a winch, a dedicated winch will work better, and with modern vehicles I'll take bottle jack over the hilift. Tow straps are paramount, should be standard gear in any off road vehicle.