You should see it out west. Its turned into a fashion show. Guys walking around in a $600 Sitka or Kuiu outfit, $500 matching backpack...
I've seen quite a few who resemble that remark here in KO as well. I'm still using leftover gear from my Military days, and cheap Cabela's, BP, or SW gear. However, I have a couple of buddies who are heavily invested in Kuiu gear.
Honestly I think they are far more comfortable than I am on late season hunts, as in warmer and carrying less weight. Their gear takes up ½-⅓ the room my gear takes up. You could go to REI and probably pick up similar gear in solid colors, but I'm not sure you'd save a whole lot.
I also think it's ridiculous what what Kuiu, Sitka, First Lite, and other cost. I do also think I'd heavily invest in that clothing if I did more remote area hunting. I guess it's no worse than investing heavily in Sent Lok clothing.
