One positive thing about this horse is that just like his well trained mule, it'll probably sell for far more than it's worth.
You can't put a MSRP on a made horse or mule.
The price will be decided by a buyer at the auction with the deepest pockets that wants that horse.
Scott is great at marketing,
the sale is 3 month out and he's banging away getting this info out there, it means a lot.
I wish him the best of luck!
Last year,
when he sold his mule for $48K he was in the top 3 for high money out of 60 head that sold that day. Only the top 4 went for over $30K, just the top 10 went for more than $20K.
If Scott is fortunate enough to get a higher than average price for this horse too, just his name being attached will become part of the value with what he offers for sale if it's not already.