I've been associated with outfitters who had TV shows made of their operation, and it usually helped bookings. Of course, a lot depends on the quality of the TV show, the animals taken, and how much "free' stuff the outfitter had to throw in.
But as doubeltap points out, part of marketing is name recognition. If an ourfitter's name gets out in public enough, it affects bookings, usually positively.
Once a Texas newspaper columnist ripped a state politician upside-down and sideways in her column. The next time the polician saw her, he smiled widely, held out his arms, and said, "Honey, thanks for mentioning my name!"
