SamO: Yes the metro-yuppie influence has crept into all these brands....Filson, Pendleton, Woolrich,etc.. They all have lines catering to those markets even though these companies started out selling to hard core outdoorsman.
Some of it is "fashion statement" but I think the real reason is those folks (everyone from college students to professionals) got tired of freezing their asses off when the weather turned cold and nasty.
The stuff they had did not cut it.
Got my first Filson Cruiser in Sitka ,Alaska many years ago. The commercial fisherman/brown bear guide I was with had one that was years old.I out grew it and sent it to RinB on here.
Far as I know, he still has it.
