The Good?
(long list here:)
Good accuracy
easy to load for
light recoil
powder miser
seems to kill out of proportion
Short action

The Bad?
(Short list here:)
Factory ammunition not quite as common as the parent 308 Win

The Ugly?
So easy to load for, that it is hard to look past a 140 grain Nosler Ballistic Tip and 43 grains of Varget.

"The number one problem with America is, a whole lot of people need shot, and nobody is shooting them."
-Master Chief Hershel Davis