Yes, so I'll state it this way.
When technology brought the US into our living rooms in the 1960s, our way of life changed permanently here.
No different down here really. Most people my age (40) their dads and grandads hunted with sporterized '03 Springfields in .30-06 or sporterized Mausers in the same. A lot used a lever action .30-30 and killed deer by the rail car load.
Then about the same time you speak of in the 60/70's media in all forms changed and people got magnumitis.
It's kinda like the old saying about being poor. "We didn't know we were poor till someone told us".
