I can already predict "E's" response to your findings. Your Zeiss has a more bold recticle and that is why it appears brighter, in fact your Leupold(s) are actually brighter but the recticle fades earlier than the Zeiss.

Good post I agree with you, the Zeiss is brighter.

I'm not going to touch Swaro, as E is all over me on that one because they are brighter than my conquests and Leu's, and they are compact like the Leu's which I can like!!