I have had a .308, or two for a long time. They are great. I just (yes I'll admit it) traded for my first ever .270. It is a post 64 Model 70 and shoots Hornady Whitetail ammo into one hole at a hundred yards. I am going to shoot a couple deer with it this fall, just to say that I did.
That being said, I generally like the short-action calibers, for my go-to hunting rifles for deer and antelope. The .308 will eat lots of different bullets and powder and shine with them all. There is really no bad answer here.