Good writer! He uses magnet words and hot button assertions to makes an interesting article out of totally mundane and boringly normal information.
Had he written that the average gun owner is not a great shot, who would read it?
Make it cowboys and quote some famous historical figures and this article flies well, even though the quotations merely repeat the obvious. The anecdotes are fun to read.
But sluiced throughout are words and phrases like: “average”... “generally speaking”..."by and large”... “few”...”many good shots among tens of thousands of cowboys.”
So most cowboys were not great shots but a few of them were. Wow.
