I've been comparing the two for a bit and it seems Ford has really done a great job going after the small 4x4 market. That little turbo'd inline 4 banger has a great track record and a bunch more oomph than the Tacoma. Kinda funny the Tacoma still has drums in the rear. Discs all around for the Ranger. Aftermarket support goes to the Tacoma, but the Ranger is fairly well supported. Rear lockers in both is a wash but the Ranger has a cruise control that can be set at 1/2 mph increments up to 20 mph. Would be awesome for my business. Ranger is way more comfortable too.
Resale on the Ford isn't near as good which is a big downer, but one I can live with.
Am I missing anything?
