Apparently none of you guys can comprehend that Petzal's essentially "trolling," in the same way that often occurs on the Campfire. With magazines articles (though evidently F&S is primarily an on-line rather than paper magazine anymore--and only appears 4 times a year) this means more "eyes on the page," a phrase used in advertising that translates into the ability to charge more for ads.
You've all been trolled--and caught. Which again means more eyes on the page....
Sounds like a hell of a business model. Have your "expert" write an article that makes him sound like a fool, then tell your readers they just aren't smart enough to understand how wise he is. In a few years, they can all sit around talking about that one time they got a lot of hits on their quarterly, online-only magazine.
