Ruger was a self serving putz;
Bill Ruger received criticism from some gun owners for suggesting that rather than ban guns, Congress should outlaw magazines holding more than 15 rounds. On March 30, 1989, Ruger sent a letter to every member of the United States Congress, stating:
The best way to address the firepower concern is therefore not to try to outlaw or license many millions of older and perfectly legitimate firearms (which would be a licensing effort of staggering proportions) but to prohibit the possession of high capacity magazines. By a simple, complete and unequivocal ban on large capacity magazines, all the difficulty of defining 'assault rifle' and 'semi-automatic rifles' is eliminated. The large capacity magazine itself, separate or attached to the firearm, becomes the prohibited item. A single amendment to Federal firearms laws could effectively implement these objectives.
William B. Ruger