I've had and still have several S&W and Ruger revolvers. The S&W's tend to come with better triggers, but the Ruger can easily be improved to acceptable or better. I haven't perceived any real difference in accuracy. The biggest differences besides visual appearance of form are the ease of disassembling the Ruger for deep cleaning or other work, and different manipulation of the cylinder latch. I happen to find the Ruger cylinder latch much easier to live with. If you haven't at least compared the two with your own hands, you're doing yourself a disservice.
Other than that, it's all generally subjective and up to your own taste, IMO. But my current favorite is the (admittedly hyperbolicly named) Match Champion. BTW, my Match Champion came with a very good trigger, and will not be getting any special attention.
