Remington (RemArms) needs to focus on things people want out of a 700. If I were in charge, here is what I would do:

-Ensure and verify ever bolt is timed properly before it leaves the factory.

-Ensure every recoil lug is parallel and start pinning them to the receiver to ensure proper alignment.

-Improve timing of factory threads and ensure machining would allow pre-fit barrels.

-Begin making premium finishes, perhaps nitride, were standard.

-Work out a deal to ensure every 700 comes with a Trigger Tech trigger out of the box.

-Improve all twist rates and throats to ensure modern, premium bullets were optimized. For example, twist .243 Winchesters to 1:8" and throat them for something more like a 103 gr ELD-X rather than an 80 gr Core-Lokt.

-Incorporate quality stocks on base models that won't flex and will free-float the barrel, even under a load.

-Offer semi-custom rifles; optional carbon fiber stocks, carbon fiber barrels, cerakote, bolt fluting, etc. for a premium.

When people want cheap rifles, they buy Axis, American, TCs, etc. When people want good quality rifles, they spend more. If the quality of a Tikka T3x, Browning X-Bolt, or Bergara can't be met for a similar price, the 700 is doomed.