There are several reasons... Maybe none are exactly right, but we do a lot of research before we bring new categories to the market.
First: As expand our product lines and categories, we are attempting to minimize consumer confusion between them. For example, our current victory riflescopes are a 4x zoom factor, just like the conquest Duralyt. Since the optical quality is at a different (the absolute highest) level for Victory (FL lens system), we want visual product differentiation, on the retail shelf and on a gun. We sampled a lot of hunters and journalists and ended with this color. I knew some would not like it, but quite honestly and a gun guy, I am surprised how good it looks mounted.
Also, to keep pricing down, this is a streamlined single cell manufacturing project in Germany. No options, no bells and whistles, no turret options, 1 reticle. It's the model T concept on a quality German 30mm scope.
Hope this helps.
