What some would consider ridiculously light loads have been my mainstay for decades. Machoistic (masochistic?) ideals run deep in the American gunner's psyche.
It is your barrel and your bloodshot meat. Personally, I am getting over the velocity craze. I like to keep loads fairly close to the caliber's potential, but I don't have to be maxed out, either.
My loads are usually at least .5-1 grain below max charge.