I'm not so sure that any round introduced in the last few decades has been a great hit? May be wrong, but can't think of one off the top of my head. Lots of good solid offerings, and I think the 338 Fed is just that, a solid offering. I think that as better powders become available to us (like TAC and IMR 8208 XBR) it's relevance will improve. Great selection of bullets and factory 338 Fed brass becoming available shortly. In my opinion it has great utility for the bulk of shooting and hunting I'll be doing and does it in a compact, reasonable recoil package. There are other good options out there too depending on what floats your boat. My bigger decision is whether to take the 338 Fed or 338-06 when I hit the woods. Good problem to have.