A good example of what I said as irrelevant information would be Bushnell's high end tactical scopes and the recognition they are getting among serious competition shooters such as Formidilosus . Before he started posting here everyone thought Bushnell Elites were a small jump up from snail chitt. Now, George Gardner and Pat Sinclair come along and folks start listening. If you were armed with the information that these scopes (and Nightforce scopes) were made by Light Optical Works, would that make any difference to anyone what so ever ? Of course not.