Economics: I didn't really save any money; I actually spent more... but I shot more...which is like saving money over factory ammo.
Pick My bullets: I could load what I wanted and when I started hand loading the best game bullets available were not loaded by the factories.
Consistency: My hand loads, back when I started,were "better" than factory.
Convenience: When I bought a new rifle, I never worried whether the ammo I wanted was available from the factories. I bought dies and brass and was ready to go.
Confidence: I could trust my ammo on hunts. A few thousand rounds a year meant I knew the rifles,kept them zeroed,and knew them well from so much shooting. This paid off on hunts.
It was a simple choice.
Bob's always right
. However, the reason I started reloading a long time ago is because I bought a 300 wby magnum. I couldn't afford to shoot factory ammo. I bought a complete reloading kit for what a few boxes of ammo would have cost me!!! Been reloading and making good ammo for quite some time now. Oh I like accurate ammo too, so this is why I reload:
My handloads are still better than factory Bob. Probably better than other guy's handloads too. The proof is generally on the target, whether it's critter or paper...