I like the 280AI and hate the 270 but if that was my friend I'd direct him toard a 270, 308, 30-06, or 7 RM all of which are substantially easier to shoot than the 300 WM depending upon how they fit the shooter.

Non-reloading traveling Hunter does not equal 260, 7-08 or 280 (AI'd or not).

Nosler is currently the only place for factory 280 AI.