Their market share has dropped significantly over the past ten years. Only two scope brands are growing much, Sig and Vortex. Leupold was number 1 and Vortex has passed them by a lot. Leupold is down about 20% in gross sales last number I heard and the market has grown and there has been inflation. They are not "in trouble" so much as they are under-performing the rest of the market.
I'd like to interject please. I disagree with "Only two scope brands are growing much, Sig and Vortex"
Vortex, Sig, Hawke, Athlon, & Meopta have all seen significant growth the last couple of years