My part of the conversation is for anyone to see how many simple duplex hunting reticles in the Sig, Vortex or any other of these upcoming companies can be found. You won't find many. This is why Leupold will be around for a long time until these other companies figure out how to make hunting reticles instead of target reticles. Hunters that hunt in the woods and pine thickets of the south or anywhere else don't give a rat's butt about moa reticles and doa reticles. That's why the Nikons with the bdc reticles are a dime a dozen and probably why they are getting out of the scope business.