Originally Posted by battue
Originally Posted by Sitka deer
Originally Posted by battue
Who here has proof leupold is having any financial difficulties?
Are they laying off or hiring? What is their cash reserve? Their actual market share?

How much have they made or lost in the most recent 5 years?


Their market share has dropped significantly over the past ten years. Only two scope brands are growing much, Sig and Vortex. Leupold was number 1 and Vortex has passed them by a lot. Leupold is down about 20% in gross sales last number I heard and the market has grown and there has been inflation. They are not "in trouble" so much as they are under-performing the rest of the market.



Agree, however there is more competition recently. That being said, and again time will tell who will be around 10 years from now. My bets on Leupold for a sure win. Some of the others a maybe. However, the competition can almost guarantee Leupold will improve over time.


Maybe the farther away we get from active wars, there will be fewer pretend snipers and an equal drop in the market for "tactical" gear. There are probably as many pretend snipers these days as there are pretend Rangers and SEALs.