Leupold has missed the boat so many times over that last 20 years. They decided changing from Vari x to VX to whatever with the smallest increment of performance increase was worth another $100 increase in price. Meanwhile the competition came one with same performance at less price or better performance at the same price. I own more Leupolds than any other brand, however, they are old purchases and the last 10 years have gone by with other brands being bought and no Leupolds. I’m willing to bet a large part of the market is doing the same.
GreggH