Watch the videos of oil change businesses cheating customers and you might start doing your own. I know they sell people extras that they don't need such as a brake fluid flush that is not actually performed. I would imagine that the premium synthetic oil change could easy be straight 30 wt. conventional. The filters are the cheapest off brand that can be had. At the dealer I suspect it's not much if any better. I don't like changing oil myself but it is too important to allow someone to use inferior products or even maybe wipe off the filter with a rag and call it new. When I drove a state truck I caught the Jiffy Lube missing grease fittings and only getting me a little over the add mark on the dip stick more than once.
