Michael Effertz with SWFA emailed me and said they did this to concentrate on their Optics Line which will be coming out soon.
Let's kick that around a little bit. SWFA currently has a wildly popular line of well respected scopes that they cannot keep in stock. Now they are going to move into a new line that they will be able to keep in stock. Okay, I'll accept that. BUT, the counter help in the store is somehow a vital piece of bringing this new scope line into production and/or to the market?