I've had problems with the SWFA price match thing. I tried to get them to price match a scope I was buying and when they saw the competitors price they went to talk to a manager and came back and told me they were out of stock of the one I wanted and could not match it. It seemed like it was in stock before I asked for a price match.
I also tried to recently get them to price match a new style monarch and they said they could not go below MAP pricing because of "an agreement" with Nikon. I thought price fixing agreements were against anti-trust laws.
