NAFTA killed my local commercial melon growing. People got used to cheap Mexican melons in the super markets and pitched a bitch when they came to our stand and saw slightly higher prices. I reduced my prices to my cost, which equaled the stores' prices, and they still bitched that they could just go to Safeway and pay the same price.
Quality had very little to do with the shoppers' satisfaction, so we closed down. For the next two years people would drive to my house and ask what stores carried my melons. I told them I sold all my melons to Mexico.
