nighthawk,
Ha! Can't remember writing that, but my friend D'Arcy Echols, the well-known custom riflemaker, once phoned me and opened the conversation with, "Just how small are the #$%^* elephants we hunt these days?" A customer wanted D'Arcy to build a .458 Lott that grouped both softs and solids into half an inch at 100 yards.
I once did mention that today's deer are now apparently the size of prairie dogs, because so many deer hunters believe they need half-inch rifles.
Apparently that includes me. Last fall I hunted mule deer with two rifles, both chambered for trendy 6.5mm rounds. One was capable shooting 1" 3-shot groups at 300 yards, and the other capable of putting 5 shots into 1/2" at 100 yards. I killed a buck with each rifle, one at 101 yards and the other at 159.