Someone that doesn't roll their own will forever be at the mercy of marketing trends, as well as flaky supply chains and panics like several we've been through since 2008 or so.
I've had a 7-08 or two since the 80's. Maybe the best deer/antelope load ever.
The only way it will ever "go away" is when, if, the .308 is banned for civilian sales, i.e., never.
Not sure you got my drift, which was a gentle nudge to the OP about getting into hand-loading so he won't forever have to worry about where his next box of ammo is coming from, or let popularity unduly influence what he shoots. The 7-08 is somewhat under-appreciated right now, but I sure wouldn't let that keep me from buying one if I wanted to, same as some others that are falling off a bit just now, but are as useful as ever. I usually look for rifles that appeal to me, then look at what cartridges are available. I see very little practical difference between most cartridges for my use, putting Eastern whitetails in my freezer. Stick 'em right, and reach for your knife.
