I have a few 30-30 rifles and those that I shoot are generally loaded with which ever bullet weight, either 150 or 170 grains, shoots best in that particular rifle. In those rifles, I shoot whatever brand of 30-30 factory ammo is on sale, with Federal blue box almost always the least expensive, at about $16 per box of 20 rounds.

I have some of the more expensive Hornady LeverEvolution 160 grain 30-30 ammo around, but haven't shot any in the Marlin 336, Mossberg 472, or Savage 340 rifles that were scoped and in the rack.

As a side note, I have shot more deer with Federal 80 grain factory ammo in 243 and 6mm than any other single bullet, but I always load my 243 and 6mm ammo with premium bullets, usually Partitions. Why? 'Cause they shoot good groups and always penetrate through/through. The Federal 80 grain ammo is pretty accurate, but I don't recall a single through/through, just quick kills on lung shots.

Jeff