I'd rather have to wait for a product than to have a product produced at a faster rate cause that almost always equals less attention to detail. one of the guys over at SWFA told me that their orders have steadily increased every month on almost every model. Like Stick used to say, good schite sells itself and those SS scopes are a prime example. The owner of SWFA told me that when he went into this venture, he made a vow that the quality was first and foremost and that he would just raise the cost of the scope when necessary. Some of the guys over at OpticsTalk were bugging Chris to make a "hunting scope" line (lighter weight different reticles etc), but he really didn't seem all that interested at the time. Lighter weight would mean less durable in this case, as using "space age" materials would defeat the whole purpose of the product line.