Anybody remember George Dickel? I never drank it but used to enjoy the ads: "Give em the Dickel." I find Knob Creek locally for $22.95 a fifth and thats what I usually buy. BH is very good straight up, and I read they bottle it at 80 proof precisely to get the smoothness that most 100 proofs lack. At $29.95 for BH I always go back to Knob Creek in the long run, drink it on a large ice cube. My FIL is an Evan Williams fan, but I have no reason to change. He drinks it with a splash of 7-Up. Ugh. BTW, Knob Creek, BH and a host of other "craft" Kentucky bourbons are now owned entirely by Suntory. Check it out.