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I know a lot of you fellas consider it a "gun rag"
For my part, and I believe this is general, "rag" is not a pejorative, just the pseudo-dismissive slang of familiarity.
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Another point to ponder is that a lot of us have bought, subscribed to and read these gun mags for years and all the info is starting to sound the same, 'cause we've read it somewhere before over the years and it's starting to sound stale.
I agree. We old-timers notice the repetition (my pet .257 Roberts is faithfully featured once per year- "almost gone but prized by many"), but today's mags still have the power of the new to those who are where we've been.

I subscribe to plenty, especially hunting types, skip over much but enjoy passing the time. Keeps me dreaming of the next hunt, makes me plan hard hunting that I never follow thru on!