engledrum took advertisments but no gun ads. Of course he was motivated. He had saved up his money and bought a mid 80s Smith 59 that didn't work. He decided to get the @$@s that were flooding the market with junk. It seems that shortly after his magazines started coming out, quality control got better across the industry.
The guy in florida took a different tact- advertisments were sparce and limited to really wierd stuff like reflective 3D stickers. He gathered in cash by getting distributors advances, having about 20,000 mags printed, telling the printer that he was awaiting revenues before paying and by the time 19,500 magazines got sent back from the news stands,he had already spent the advance money. This worked for an amazingly long time until his reputation became world-wide.
