... paid circulation was close to 3 million. It's down to around a million now.... part of it is deliberate--or so they claim....
Sounds suspiciously like my old quip "I planned it that way carefully after it happened" � except that I'm joking when I say it.
... only a few companies can afford to pay the ad rates charged ... automotive, liquor and tobacco firms.
I used to have my own "Deep Throat" at the NRA who sent me in-house memos on the sly. One that I remember was from the then-new top-squat in charge of the NRA publications to the magazine staffers, instructing them to position and fill their magazines with material that would attract ad revenue from the three most lucrative ad-revenue streams � liquor, tobacco, and automotive.
