My grandfather has a saying about coffee - "There is no bad coffee, just good, better, and best." At one time, I might have agreed with that, and could drink the Folgers, Maxwell House, etc.'s of the world. Since then, I have had lots of bad coffee, and one cup of coffee in particular that still gives me goosebumps and the gag reflex when I think about it. I can barely tolerate the Folgers anymore unless it is made exceedingly strong - my in-laws make a version that is not much darker than tea. Aggravates me every time we go visit. Sumatra is very hard to beat, and my current personal favorite. Grind your own beans!!