+1 to what fish280 and others have said....
1) use a Bodum / press
2) grind the coffee fresh
Coffee from the press is "real coffee"... you know the type that you can't serve to in-laws/woosies <img src="/ubbthreads/images/graemlins/wink.gif" alt="" /> Essentially it's "cowboy coffee" with a screen that you push down to catch the grinds. Paper in the filter will hold some of the oil (and flavour) of the coffee... In my house guests/woosies get the drip variety, on the watery side. (Give 'em what they want) When I make that, I have tea instead.
I think these 2 things(1,2 above) make more difference than what bean you use.... although I do like a dark columbian roast with about 1/4 parts of espresso beans mixed in.
Having said this, the drip is so darned convenient that it gets used a lot.... I have perc's too... they make a nice light/smooth coffee, but I find I need to use more coffee otherwise it tastes weak. Also on some electric perks the thermal cutout kicks in before all the flavour is extracted. Stove top percs do better.
I agree that many people that drink coffee, really don't like coffee... that's why all those flavoured coffee's and flavoured creamers are so popular. They are second only to aspartame on my "most despised" list of food items.
