the same can be said about Hornady and even more so, they "re-invent" their own bullets then proclaim how they are the greatest new projectile on the market while never having improved anything over the other mfgs bullets, take the CX bulet for example
and their interlock ring has never, ever worked as they claim, even after they renamed it the ELDX and put them in shiny new red boxes
every Interlock & ELDX bullet I shot into water jugs blew up into tiny pcs of jacket shrapnel
and none of their new cartridges offer any ballistic improvement over stuff that has existed for eons, BUT we have the wild eyed gundummies wagging tongues excitedly on how great they are
