Consider what Joe Public sees when he looks at the gun racks in a store. Joe ain't a rifle loonie like most here, but just a semi-informed average citizen looking for a hunting rifle.
For not very much coin, with a lever action Joe Public gets what feels and looks like a complete rifle, iron sights to be sure, but complete.
That may be part of it,..but I suspect that many who have been involved with rifles and hunting have passed through their "Belted 8mm Webley Vickers AI" phase and found that those 6 lb 30-30 lever rifles that have been around forever carry much better, shoulder much better, are quicker with a second shot and will take that buck they shoot from their tree stand at 75 yards every year as well as a loudenboomer.
There's a lot to be said for simplicity.
