Why did the Ruger Hawkeye All-Weather rifle fail?

The Ruger Hawkeye All-Weather stainless/synthetic rifle is no longer on Ruger's website. It's apparently being closed out at firesale prices by a number of businesses - I've seen two places recently that have them for $499 - which isn't all that much more than the unarguably inferior Ruger American Rifle in stainless.

To me, it seemed to be the essential rugged-use rifle. An above-average synthetic stock, stainless steel metalwork and excellent build quality. A rifle that would last through Armageddon!

OK, you probably had to tweak it a bit to get MOA accuracy, but those tweaks were well within the ability of the vast majority of gun owners.

What happened?


All that is necessary for the triumph of evil is that good men do nothing -- Edmund Burke