If anything specific, I'd say competition from Tikka. The T3 Lite stainless is lighter, easier handling, smoother bolt in the store, smoother/prettier finish on the metal and much nicer fit and finish on the stock. In an AR world, lots of buyers probably regard the DBMs as an advantage. Read up, you'll likely consider superb accuracy to be a safer bet with the Tikka. And at MSRP, the Finn is about $150 less.
Most buyers aren't going to regard being built a little heavier/more ruggedly, nor the controlled round feed as sufficient advantages to choose a Hawkeye over the T3, if both are at non-clearance street prices.
That said, I'm having a really hard time not picking up a blue walnut Hawkeye right now.
You forgot to mention that the Tikka has a far better trigger too.
