One of the basic truths of hunting rifle sales is that the U.S. is more than half the world market, and 90% of American hunters primarily hunt varmints and whitetails--and the whitetails mostly from stands. Most aren't rifle loonies, so don't care about controlled-round feed, integral magazines, fine metal finish, or "better" stocks, whether walnut or synthetic. Instead they want a rifle that will go bang accurately for the lowest price.
Which is why RAR's out-sell Hawkeyes.
I see this all the time at the rifle range savage axis, rar. I'm the odd guy out with my winchesters..