It sure seems to be. Just a couple of years back, it was not that difficult to find at least some decent factory ammo. Local shops even here in SC would stock several different brands and loads. Today, you'll be lucky to find a dusty old box of 140 grn Cor-lokts. Even the mail order houses that I relied on, seem to have dried up quite a bit.

It's a real shame, it was not marketed better. It's a damn fine round. I guess the 6.5 Creedmoor just sounds sexier...