Excerpted from Saul Alinsky’s book: Rules For Radicals, published in 1971.
1. “Power is not only what you have, but what the enemy thinks you have.“ Power is derived from 2 main sources – money and people. “Have-Nots” must build power from flesh and blood.
2. “Never go outside the expertise of your people.“ It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.
3. “Whenever possible, go outside the expertise of the enemy.“ Look for ways to increase insecurity, anxiety and uncertainty.
4. “Make the enemy live up to its own book of rules.“ If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules.
5. “Ridicule is man’s most potent weapon.“ There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.
6. “A good tactic is one your people enjoy.“ They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones.
7. “A tactic that drags on too long becomes a drag.“ Don’t become old news.
8. “Keep the pressure on. Never let up.“ Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.
9. “The threat is usually more terrifying than the thing itself.“ Imagination and ego can dream up many more consequences than any activist.
10.“The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.” It is this unceasing pressure that results in the reactions from the opposition that are essential for the success of the campaign.
11. “If you push a negative hard enough, it will push through and become a positive.“ Violence from the other side can win the public to your side because the public sympathizes with the underdog.
12. “The price of a successful attack is a constructive alternative.“ Never let the enemy score points because you’re caught without a solution to the problem.
13. “Pick the target, freeze it, personalize it, and polarize it.“ Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.
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Saul Alinsky’s 11 Rules on the Ethics of Means and Ends
Excerpted from Saul Alinsky’s book: Rules For Radicals, published in 1971.
1. One’s concern with the ethics of means and ends varies inversely with one’s personal interest in the issue.
2. The judgment of the ethics of means is dependent upon the political position of those sitting in judgment.
3. In war the ends justify almost any means.
4. Judgment must be made in the context of the times in which the action occurred and not from any other chronological vantage point.
5. Concern with ethics increases with the number of means available and vice versa.
6. The less important the end to be desired, the more one can afford to engage in ethical evaluations of means.
7. Generally success or failure is a might determinant of ethics.
8. Morality of a means depends upon whether the means is being employed at a time of imminent defeat or imminent victory.
9. Any effective means is automatically judged by the opposition as being unethical.
10. You do what you can with what you have and clothe it with moral garments.
11. Goals must be phrased in general terms like “Liberty, Equality, Fraternity,” “Of the Common Welfare,” “Pursuit of Happiness,” or “Bread and Peace.”
