I think as a whole, those interested, are more educated on what is currently considered the most reliable optics than in the past. Therefore it has become a common discussion.

I have scopes from $100 - $1000, with any of them if I can see an animal with my naked eye I can see it thru my scope. Sure some glass is better but when I cant see with my naked eye its time to go home.

I think riflescopes and or scope mounts have been the most common weakest link in not being successful in hunting or shooting. Now we have more choices. I prefer the weakest link to be me and not my equipment.

I will continue to use cheap scopes for some applications, but for simply hunting big game I will use what I believe is the most reliable scope with the best glass I can afford. If said scope can drive stakes that's even better. If its an issue that it weighs 10 oz more, I wont eat breakfast that morning.