Leupolds entire sales strategy for many years was based on men owning rifles that only get shot 3-5 times a year and spend their whole life in a safe! That worked for years until people started shooting a lot, especially at distance, and then when those men tried another brand and surprisingly when they made an adjustment after the shot the bullet moved exactly as it should and voila it was nirvana. Just think back to this forum alone where Big Stick taught a lot of people about turrets and shooting long range nearly 20 years ago. What did almost every rifle he owned wear for glass... Leupolds! With target or M turrets. He’s clearly walked away from them for more precise bullet steering tools at an even lower price point than Leupolds!
